Art and Business

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Art and Business is written by Stefania Masè and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030517691 (ISBN 10) and 9783030517694 (ISBN 13).

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.