Eurasian Business Perspectives

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Eurasian Business Perspectives is written by Mehmet Huseyin Bilgin and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030485056 (ISBN 10) and 9783030485054 (ISBN 13).

This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of value congruence, promoting product characteristics using social media, perception of terrorism risks, and personal innovativeness and employability.