Advances in Digital Marketing and eCommerce

Know about the book -

Advances in Digital Marketing and eCommerce is written by Francisco J. Martínez-López and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030475956 (ISBN 10) and 9783030475956 (ISBN 13).

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.