Eurasian Business Perspectives

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Eurasian Business Perspectives is written by Mehmet Huseyin Bilgin and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030350517 (ISBN 10) and 9783030350512 (ISBN 13).

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.