The Four Speeches Every Leader Has to Know

Know about the book -

The Four Speeches Every Leader Has to Know is written by Bård Norheim and published by Springer. It's available with International Standard Book Number or ISBN identification 3030199746 (ISBN 10) and 9783030199746 (ISBN 13).

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.