The Production Manual

Know about the book -

The Production Manual is written by Gavin Ambrose and published by AVA Publishing. It's available with International Standard Book Number or ISBN identification 2940373639 (ISBN 10) and 9782940373635 (ISBN 13).

The Production Manual demonstrates the practical aspects of getting a creative job into production. This hands-on production guide shows graphic design students how to apply the knowledge acquired during their course. All the essential areas of production that involve the graphic designer are covered in detail with clear descriptions of the various technical processes, including design for print, exhibition stands, packaging and signage. In the case of print work, The Production Manual tackles issues such as image resolution, printing techniques, and plate-making: all those aspects that ensure that a graphic design project is produced as required and for maximum effect. The Production Manual also highlights the inspirational side of production, for example, highly creative printing processes and how to achieve tricky effects such as duotones and halftones.