Changing Market Relationships in the Internet Age
- Jean-Jacques Lambin
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Know about the book -
Changing Market Relationships in the Internet Age is written by Jean-Jacques Lambin and published by Presses univ. de Louvain. It's available with International Standard Book Number or ISBN identification 2874631191 (ISBN 10) and 9782874631191 (ISBN 13).
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
