Critical Approaches to Transmedia Storytelling in K-Pop

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Critical Approaches to Transmedia Storytelling in K-Pop is written by Nicholas E. Miller and published by Bloomsbury Publishing USA. It's available with International Standard Book Number or ISBN identification 1978762232 (ISBN 10) and 9781978762237 (ISBN 13).

This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age.