From Backroom to Boardroom(English, Hardcover, Qaqish Debbie)

Know about the book -

From Backroom to Boardroom(English, Hardcover, Qaqish Debbie) is written by Qaqish Debbie and published by Advantage Media Group. It's available with International Standard Book Number or ISBN identification 1950863689 (ISBN 10) and 9781950863686 (ISBN 13).

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.