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Surviving the Shift is written by William F. Pickard, PhD and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 1948677784 (ISBN 10) and 9781948677783 (ISBN 13).
"As one of the country's most successful Black entrepreneurs, Dr. Pickard knows a thing or two about overcoming failure and mistakes to become an extraordinary entrepreneur. In this book, he details the highs and lows of his entrepreneurial evolution and offers seven proven principles for embracing change and building wealth"--