Mental Models

Know about the book -

Mental Models is written by Indi Young and published by Rosenfeld Media. It's available with International Standard Book Number or ISBN identification 1933820195 (ISBN 10) and 9781933820194 (ISBN 13).

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.