Contemporary Database Marketing
- Lisa Spiller
- Kurt Ruf
- Lisa D Spiller Ph D
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Know about the book -
Contemporary Database Marketing is written by Lisa Spiller and published by . It's available with International Standard Book Number or ISBN identification 193319944X (ISBN 10) and 9781933199443 (ISBN 13).
This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.
