Cultivating Picturacy(English, Hardcover, Heffernan James A. W.)

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Cultivating Picturacy(English, Hardcover, Heffernan James A. W.) is written by Heffernan James A. W. and published by Baylor University Press. It's available with International Standard Book Number or ISBN identification 1932792414 (ISBN 10) and 9781932792416 (ISBN 13).

Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the pre-historic cave paintings of Lascaux, film versions of Frankenstein, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art.