The Haier Way
- Jeannie Jinsheng Yi
- Shawn Xian Ye
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Know about the book -
The Haier Way is written by Jeannie Jinsheng Yi and published by Homa & Sekey Books. It's available with International Standard Book Number or ISBN identification 1931907013 (ISBN 10) and 9781931907019 (ISBN 13).
With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Global's worldwide household appliance manufacturer in 2001. Much emphasis is given to Zhang Ruimin, Haier's chairman and CEO, for his pivotal role in the company's success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius.
