Neural Networks in Business

Know about the book -

Neural Networks in Business is written by Kate A. Smith and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1931777799 (ISBN 10) and 9781931777797 (ISBN 13).

"For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."