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101 Ways to Promote Your Web Site is written by Susan Sweeney and published by Maximum Press. It's available with International Standard Book Number or ISBN identification 1931644217 (ISBN 10) and 9781931644211 (ISBN 13).
Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.