The Innovator's Book

Know about the book -

The Innovator's Book is written by Max Mckeown and published by Lid Publishing. It's available with International Standard Book Number or ISBN identification 1912555433 (ISBN 10) and 9781912555437 (ISBN 13).

Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?