The Lonely Crowd

Know about the book -

The Lonely Crowd is written by Jarrod Homer and published by Macat Library. It's available with International Standard Book Number or ISBN identification 1912128179 (ISBN 10) and 9781912128174 (ISBN 13).

David Riesman's The Lonely Crowd explores the links between social character-the ways in which members of a society are similar to one another-and social structures. He argues that as the United States became predominantly consumer-driven, rather than production-driven-particularly after World War II-American social character changed. While pre-war Americans had based their behavior on their own internal values and beliefs, post-war Americans were becoming other-directed, with external groups including peers and the media now a key influence on the way they behaved. Riesman's work popularized sociology, helping to establish it as an academic discipline, and today it provides a fascinating window into the 1950s American psyche. Book jacket.