What We Mean When We Talk About

Know about the book -

What We Mean When We Talk About is written by Stuart Crainer and published by . It's available with International Standard Book Number or ISBN identification 1908984589 (ISBN 10) and 9781908984586 (ISBN 13).

Business strategy is perhaps the most important function in any organization and yet it is generally one of the least understood. Thinkers50 founders Stuart Crainer and Des Dearlove explore the realities of strategy and the ideas behind it with some of the world's greatest strategic minds.Crainer and Dearlove have interviewed hundreds of strategists from all parts of the world during the last twenty-five years. From experienced C-suite veterans, leaders who have lived through the ups and downs of corporate life, to leading-edge business school thinkers Crainer and Dearlove have grilled strategists for over two decades to discover what we mean when we talk about strategy.From Sun Tzu to Michael Porter via McKinsey and the Boston Consulting Group, What we mean when we talk about strategy offers authoritative and original insights into how best to devise and implement strategy. In the digital age identifying the best route forward and then executing it has never been more demanding nor important. Crainer and Dearlove take an amazing journey with Richard D'Aveni, who coined the word 'hypercompetition', and has switched his attention to strategies that deal with the tech revolution; with Alex Osterwalder and Yves Pigneur who champion their new and unique take on capturing strategy; with Rita McGrath who has bidden farewell to the concept of competitive advantage; and with Chan Kim and Renee Mauborgne who created the concept of Blue Ocean Strategy.What we mean when we talk about strategy is a smorgasbord of ideas rather than neatly packaged reference guide to received wisdom. Crainer and Dearlove provide accessible, pithy inspiration for anyone who wants to create something new.