Icon, Brand, Myth
- Max Foran
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Know about the book -
Icon, Brand, Myth is written by Max Foran and published by Athabasca University Press. It's available with International Standard Book Number or ISBN identification 1897425058 (ISBN 10) and 9781897425053 (ISBN 13).
This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.
