Grassroots Marketing
- Shel Horowitz
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Know about the book -
Grassroots Marketing is written by Shel Horowitz and published by Chelsea Green Publishing Company. It's available with International Standard Book Number or ISBN identification 1890132683 (ISBN 10) and 9781890132682 (ISBN 13).
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
