Customer Intimacy
- Frederik D. Wiersema
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Know about the book -
Customer Intimacy is written by Frederik D. Wiersema and published by . It's available with International Standard Book Number or ISBN identification 1888232005 (ISBN 10) and 9781888232004 (ISBN 13).
Today's customers are the most demanding in history. They want more, better, faster, and cheaper. Customer Intimacy is brimming with case histories of companies, both large and small, that have discovered the secrets of establishing and maintaining close customer relationships--and have reaped the profits to prove it.
