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Marketing with E-mail is written by Shannon Kinnard and published by Maximum Press. It's available with International Standard Book Number or ISBN identification 1885068689 (ISBN 10) and 9781885068682 (ISBN 13).
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.