Internet Marketing for Information Technology Companies

Know about the book -

Internet Marketing for Information Technology Companies is written by Barry Silverstein and published by Maximum Press. It's available with International Standard Book Number or ISBN identification 1885068670 (ISBN 10) and 9781885068675 (ISBN 13).

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.