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The Third Principle is written by Neville Lake and published by Allen & Unwin. It's available with International Standard Book Number or ISBN identification 1875680705 (ISBN 10) and 9781875680702 (ISBN 13).
"Most businesses have their foundations in just two organising principles - efficiency and effectiveness. These two principles alone are insufficient for business to be successful in the future. To achieve greater prosperity businesses need to use a third organising principle-optimisation. This book shows you that as much as 20% is available and attainable but is typically not achieved - even in lending businesses. This missing 20% is trapped in processes that don't work, withheld by people who are not encouraged to do their best, dissipated in weak links with customers and squandered by chasing the wrong measures. This provides illustrative stories, models and examples from businesses including Coco-Cola, ICI, London Underground, NCR and the Ritz-Carlton. The book's diagnostics show you where value is imprisoned and its fresh ideas and straightforward techniques reveal how you can release the potential in your business."--BOOK COVER.