You Are a Brand!

Know about the book -

You Are a Brand! is written by Catherine Kaputa and published by Nicholas Brealey Publishing. It's available with International Standard Book Number or ISBN identification 1857885457 (ISBN 10) and 9781857885453 (ISBN 13).

Corporate icons, star athletes, entertainers—they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue’s advertising executives and the nation’s best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you.