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Media Texts, Authors and Readers is written by David Graddol and published by Multilingual Matters. It's available with International Standard Book Number or ISBN identification 1853592196 (ISBN 10) and 9781853592195 (ISBN 13).
A collection of 18 articles, most previously published, illustrating some recent applications of linguistics and literary criticism to the electronic mass media. They cover texts and linguistic theory, the structure of texts, the problem of authorship, and the role of the reader/viewer. One of four readers for use in an Open University course. Annotation copyright by Book News, Inc., Portland, OR