International Business Scholarship
- Jean J. Boddewyn
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Know about the book -
International Business Scholarship is written by Jean J. Boddewyn and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1849505500 (ISBN 10) and 9781849505505 (ISBN 13).
The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.
