The Psychology of Entertainment Media(English, Hardcover, unknown)

Know about the book -

The Psychology of Entertainment Media(English, Hardcover, unknown) is written by unknown and published by Taylor & Francis Ltd. It's available with International Standard Book Number or ISBN identification 1848729448 (ISBN 10) and 9781848729445 (ISBN 13).

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.