Advertising

Know about the book -

Advertising is written by Brian Moeran and published by . It's available with International Standard Book Number or ISBN identification 1847885500 (ISBN 10) and 9781847885500 (ISBN 13).

Advertising is big business in its own right: global spending in 2010 is estimated at 50 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organisations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way. "Advertising: Critical Readings" brings together the key writings - drawing on both journals and books - to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications. The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: History North and South Americas, Europe, Other Markets; Industry Economic Approaches, Overviews, Clients, Agencies, Media, Internet; Communication, Rhetoric of Images, Deconstructing Ads, Design; and, Culture: Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, and Gender.