The Media, the Public and Agricultural Biotechnology

Know about the book -

The Media, the Public and Agricultural Biotechnology is written by Dominique Brossard and published by CABI. It's available with International Standard Book Number or ISBN identification 184593203X (ISBN 10) and 9781845932039 (ISBN 13).

This book reviews the literature on communication about biotechnology. Other books deal with this topic, however this book with the use of case studies, looks at public opinion data, communication theory, and international examples; to provide a complementary overview of how the public sees this controversial topic.