Qualitative Methods in Tourism Research

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Qualitative Methods in Tourism Research is written by Wendy Hillman and published by Channel View Publications. It's available with International Standard Book Number or ISBN identification 1845416422 (ISBN 10) and 9781845416423 (ISBN 13).

This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.