Bollywood and Globalization

Know about the book -

Bollywood and Globalization is written by Rini Bhattacharya Mehta and published by Anthem Press. It's available with International Standard Book Number or ISBN identification 184331889X (ISBN 10) and 9781843318897 (ISBN 13).

Commercial cinema has always been one of the biggest indigenous industries in India, and remains so in the post-globalization era, when Indian economy has entered a new phase of global participation, liberalization and expansion. Issues of community, gender, society, social and economic justice, bourgeois-liberal individualism, secular nationhood and ethnic identity are nowhere more explored in the Indian cultural mainstream than in commercial cinema. As Indian economy and policy have gone through a sea-change after the end of the Cold War and the commencement of the Global Capital, the largest cultural industry has followed suit. This book is a significant addition to the study of post-Global Indian culture. The articles represent a variety of theoretical and pedagogical approaches, and the collection will be appreciated by beginners and scholars alike.