The Organic Growth Playbook
- Bernard Jaworski
- Bob Lurie
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Know about the book -
The Organic Growth Playbook is written by Bernard Jaworski and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 183982686X (ISBN 10) and 9781839826863 (ISBN 13).
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
