The Business of Choice
- Matthew Willcox
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Know about the book -
The Business of Choice is written by Matthew Willcox and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1839820705 (ISBN 10) and 9781839820700 (ISBN 13).
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
