International Business Strategy in Complex Markets

Know about the book -

International Business Strategy in Complex Markets is written by Hans Jansson and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1839101822 (ISBN 10) and 9781839101823 (ISBN 13).

In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.