Religion and Consumer Behaviour in Developing Nations

Religion and Consumer Behaviour in Developing Nations

  • Ayantunji Gbadamosi
  • Ayodele C. Oniku
Publisher:Edward Elgar PublishingISBN 13: 9781839101038ISBN 10: 1839101032

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Know about the book -

Religion and Consumer Behaviour in Developing Nations is written by Ayantunji Gbadamosi and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1839101032 (ISBN 10) and 9781839101038 (ISBN 13).

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.