Beyond Multi-Channel Marketing
- Maria Palazzo
- Pantea Foroudi
- Alfonso Siano
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Know about the book -
Beyond Multi-Channel Marketing is written by Maria Palazzo and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1838676872 (ISBN 10) and 9781838676872 (ISBN 13).
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
