Business Acumen for Strategic Communicators
- Matthew W. Ragas
- Ron Culp
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Know about the book -
Business Acumen for Strategic Communicators is written by Matthew W. Ragas and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1838676619 (ISBN 10) and 9781838676612 (ISBN 13).
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
