Theorising Modern Marketing in a Socially Digital Global Community
- ELAINE L. RITCH.
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Know about the book -
Theorising Modern Marketing in a Socially Digital Global Community is written by ELAINE L. RITCH. and published by Ethics International Press Limited . It's available with International Standard Book Number or ISBN identification 183711434X (ISBN 10) and 9781837114344 (ISBN 13).
This book adopts a unique perspective in critically evaluating new perspectives of marketing that fall within ethical constructs, including EDI (equality, diversity and inclusivity), gendered implications and perspectives, sustainability (people and planet) and intersections with consumer culture. Marketing is often criticised as being commercially focused - profit over people. This book suggest that marketers could/should include consideration for ethical imp.
