Data Engineering for Data-Driven Marketing
- Balamurugan Baluswamy
- Veena Grover
- M. K. Nallakaruppan
- Vijay Anand Rajasekaran
- Mariofanna Milanova
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Know about the book -
Data Engineering for Data-Driven Marketing is written by Balamurugan Baluswamy and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1836623283 (ISBN 10) and 9781836623281 (ISBN 13).
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.
