Data Driven Decisions
- S.L. Gupta
- Niket Mehta
- Jitendra Singh Rathore
- Piali Haldar
- Nripendra Singh
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Know about the book -
Data Driven Decisions is written by S.L. Gupta and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1836621884 (ISBN 10) and 9781836621881 (ISBN 13).
Chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement.
