Marketing Intelligence, Part A
- Mudita Sinha
- Arabinda Bhandari
- Samant Shant Priya
- Sajal Kabiraj
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Know about the book -
Marketing Intelligence, Part A is written by Mudita Sinha and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1835494188 (ISBN 10) and 9781835494189 (ISBN 13).
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
