Handbook on Public Diplomacy

Know about the book -

Handbook on Public Diplomacy is written by Sean Aday and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1803926562 (ISBN 10) and 9781803926568 (ISBN 13).

This Handbook provides a contemporary perspective on public diplomacy scholarship and practice, showcasing the growing diversity of the field. Expert contributing authors identify the challenges involved in implementing successful public diplomacy, and analyse how to effectively measure and evaluate programs to determine best practices.