Artificial Intelligence in Marketing
- K. Sudhir
- Olivier Toubia
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Know about the book -
Artificial Intelligence in Marketing is written by K. Sudhir and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1802628770 (ISBN 10) and 9781802628777 (ISBN 13).
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
