Elgar Encyclopedia of Corporate Communication

Know about the book -

Elgar Encyclopedia of Corporate Communication is written by Klement Podnar and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1802200878 (ISBN 10) and 9781802200874 (ISBN 13).

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.