How Alternative is Alternative?
- Matthew M. Mars
- Hope Jensen Schau
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Know about the book -
How Alternative is Alternative? is written by Matthew M. Mars and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1800717733 (ISBN 10) and 9781800717732 (ISBN 13).
Asking “How alternative are alternative marketscapes?”, Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.
