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Developing Digital Marketing is written by Park Thaichon and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1800713487 (ISBN 10) and 9781800713482 (ISBN 13).
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.