Future Policies and Strategies for Nation Branding

Future Policies and Strategies for Nation Branding

  • Viktoria Pistikou
  • Andreas Masouras
  • Marcos Komodromos
Publisher:Business Science ReferenceISBN 13: 9781799875338ISBN 10: 1799875334

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Know about the book -

Future Policies and Strategies for Nation Branding is written by Viktoria Pistikou and published by Business Science Reference. It's available with International Standard Book Number or ISBN identification 1799875334 (ISBN 10) and 9781799875338 (ISBN 13).

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--