Strategies for Promoting Sustainable Hospitality and Tourism Services

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Strategies for Promoting Sustainable Hospitality and Tourism Services is written by Korstanje, Maximiliano Emanuel and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1799843319 (ISBN 10) and 9781799843313 (ISBN 13).

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.